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Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, .PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion . Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, .
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The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 . Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called .Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the street and. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store.Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator)
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party." Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the street and. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store.
Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator)
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
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One of the most helpful ways to determine whether a Louis Vuitton bag is authentic is verifying the date code because unlike other brands such as Chanel, LV purses do not come with authenticity cards. Louis Vuitton has been incorporating date codes in almost every bag, wallet, shoe style, and small leather piece since the early 1980s.
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